Last Updated: July 2026
Introduction
This privacy policy explains how tide-vector collects, uses, stores, and protects personal information obtained through our website and in the course of providing renovation and interior design services.
We are committed to protecting your privacy and ensuring your personal data is handled responsibly and in accordance with applicable data protection legislation, including the UK General Data Protection Regulation and the Data Protection Act 2018.
Information We Collect
We collect and process the following types of personal information:
Information You Provide Directly
- Name and contact details when you submit enquiries through our website
- Email address and correspondence when you communicate with us
- Project details and property information when you request quotations or consultations
- Payment information when engaging our services
- Feedback and testimonials if you choose to provide them
Information Collected Automatically
- Technical data including IP address, browser type, and operating system
- Usage data including pages visited, time spent on pages, and navigation paths
- Cookie data as described in our Cookies Policy
How We Use Your Information
We use collected information for the following purposes:
- Responding to enquiries and providing requested information about our services
- Preparing quotations, proposals, and project documentation
- Managing and delivering contracted services
- Processing payments and maintaining financial records
- Communicating project updates and relevant information
- Improving our website functionality and user experience
- Complying with legal and regulatory obligations
Legal Basis for Processing
We process personal data based on the following legal grounds:
- Contract Performance: Processing necessary to fulfill our contractual obligations when you engage our services
- Legitimate Interests: Processing necessary for our legitimate business interests, such as responding to enquiries and improving our services
- Consent: Where you have provided explicit consent for specific processing activities
- Legal Obligation: Where processing is required to comply with legal requirements
Data Sharing and Disclosure
We do not sell or rent personal information to third parties. We may share your data with:
- Subcontractors and suppliers involved in delivering your project
- Professional advisors including solicitors and accountants
- Payment processors for transaction handling
- Local authorities when required for planning or building control purposes
- Law enforcement or regulatory bodies when legally required
All third parties are required to maintain appropriate security measures and use your data only for the specified purposes.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
- Enquiry data is retained for two years from last contact
- Project documentation is retained for seven years following project completion
- Financial records are retained in accordance with HMRC requirements
- Marketing communications consent records are retained until withdrawn
Your Rights
Under data protection legislation, you have the following rights:
- Right of Access: Request copies of your personal data
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your data in certain circumstances
- Right to Restriction: Request limitation of processing in certain circumstances
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Object to processing based on legitimate interests
- Rights Related to Automated Decision Making: We do not use automated decision making or profiling
To exercise any of these rights, please contact us using the details provided below. We will respond to requests within one month.
Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Access controls limiting who can view and process data
- Regular security assessments and updates
- Staff training on data protection responsibilities
While we take reasonable precautions, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.
International Data Transfers
Your personal data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place to protect your information in accordance with data protection legislation.
Children's Privacy
Our services are not directed at individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised date. We encourage you to review this policy regularly.
Contact Information
If you have questions about this privacy policy or how we handle your personal data, please contact us:
Email: [email protected]
Address: 127 Riverside Quarter, Birmingham, B4 7RN, United Kingdom
Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.
ICO Contact Details:
Website: ico.org.uk
Telephone: 0303 123 1113